This Montana law firm wanted more people in its area to find it on Google when searching for legal help. Mark X Media handled local SEO for the website, focusing on the firm’s practice areas and the towns it serves.
The challenge
Legal searches are some of the most valuable and competitive on Google. People looking for a lawyer usually click one of the first few results, so the firm needed to rank on page one and give searchers a strong reason to click.
What we did
- A separate page for each practice area, written in plain language for people looking for help
- Location signals for Montana and the firm’s service area, including the Google Business Profile
- Title tags and meta descriptions written to earn clicks, not just to rank
- Attorney and LegalService schema to support rich results
- Internal links from FAQs and guides to the practice-area pages
Results
| Metric | Result |
|---|---|
| Clicks (26 Aug – 5 Oct 2026) | 495 |
| Impressions | 4.19K |
| Click-through rate | 11.8% |
| Average position | 8.5 |
An 11.8% click-through rate is several times higher than a typical page-one result. With an average position of 8.5, the firm is on page one for its main searches, and impressions climbed sharply from late September.
Why it worked
For law firms, a smaller number of high-intent searches matters more than huge traffic. Clear practice-area pages and title tags written for clicks turn rankings into real enquiries. See also our on-page SEO service.
Frequently asked questions
How long does SEO take for a law firm?
Most law firms see movement in two to four months. This Montana firm reached an average position of 8.5 and an 11.8% CTR within about six weeks of tracked data.
What is a good click-through rate for law firm SEO?
Average CTR across Google is usually 2–5%. This law firm reached 11.8%, helped by strong title tags and page-one rankings for local legal searches.
Does Mark X Media work with US law firms?
Yes. We provide local SEO for law firms and other professional services across the USA, including practice-area pages, Google Business Profile and legal schema.
Want results like this?
Get found by people looking for legal help in your area. Book a free strategy call with Mark X Media.
Related services: Local SEO · On Page SEO · SEO Optimization
