This Norwegian B2B consultant wanted business owners and managers in Norway to recognise the brand before they need its services. Mark X Media ran Meta Ads focused on awareness and growing the company’s social media following.
The challenge
B2B buying decisions take time and usually go to a name the buyer already knows. The consultant needed to stay visible to the right decision-makers in Norway at a low cost, and build an audience it could reach again later.
What we did
- An awareness campaign optimised for ad recall, so the brand reached people likely to remember it
- Follower and page-like campaigns to build an audience for future posts and offers
- Profile-visit campaigns sending people to the company’s social media profile
- Creative and copy written for Norwegian business audiences
- Budgets of kr 20–25 a day per campaign, adjusted by performance
Results
Last 30 days (8 September – 7 October 2026):
| Metric | Result |
|---|---|
| Estimated ad recall lift | 1,280 people at kr 0.54 each |
| Profile and page visits | 288 at kr 1.65 each |
| New follows or likes | 40 at kr 10.67 each |
More than a thousand Norwegian decision-makers are now estimated to remember the brand, at around half a krone each. That’s a cheap way to stay top of mind in a market where B2B advertising is usually expensive.
Key takeaways
Awareness campaigns don’t bring instant leads, but they make every later touchpoint work better. When these people see the consultant’s posts, search for the company or hear its name, they already know it. Learn more about our social media marketing.
Frequently asked questions
Do Meta Ads work for B2B companies?
Yes, especially for awareness and retargeting. Many business decision-makers use Facebook and Instagram, and reaching them there costs much less than most B2B platforms.
What is ad recall lift on Facebook?
It is Meta’s estimate of how many people would remember your ad if asked within two days. In this campaign it cost kr 0.54 per person.
Does Mark X Media run ads in Norway?
Yes. We run Meta Ads and social media campaigns for Norwegian businesses, including B2B consultants and SaaS companies such as AppnGO.
Want results like this?
Build brand awareness with the decision-makers who matter to you. Book a free strategy call with Mark X Media.
Related services: Meta Ads · Facebook & Instagram Ads · Social Media Marketing
