Mina Fatima is a Pakistani women’s clothing brand that sells through Shopify. Mark X Media ran the store’s e-commerce marketing around a new collection launch, from store setup and product pages to the paid traffic that brought shoppers in.
The challenge
Fashion launches in Pakistan are short and intense: a new collection gets most of its sales in the first days. The store had to handle a sudden rise in traffic and turn it into orders, with clear product pages, easy checkout and trusted payment options.
What we did
- Shopify product pages with clear photos, sizes, fabric details and prices in rupees
- A launch campaign on Meta Ads and Instagram that took shoppers straight to the new collection
- Checkout simplified for mobile shoppers, with cash on delivery and online payment
- Retargeting for visitors who viewed products or added to cart but didn’t buy
- Daily monitoring of sales, sessions and conversion rate during the launch
Results
From 10 to 21 May 2026, compared with the previous period:
| Metric | Result |
|---|---|
| Total sales | Rs 723K, up 656% |
| Sessions | 29.7K, up 1.2K% |
| Orders | 69, up 1.6K% |
| Conversion rate | 0.23%, up 37% |
| Orders waiting to fulfil | 50+ |
Twelve days of launch traffic brought in more than seven times the previous period’s sales. With 50+ orders waiting to be fulfilled, the launch kept the team busy well after it ended.
What’s next
With traffic now proven, the next step is raising the 0.23% conversion rate through better product pages, reviews and retargeting, so more of the same visitors buy.
Frequently asked questions
How do you launch a clothing collection on Shopify in Pakistan?
Prepare clear product pages, make checkout easy on mobile with cash on delivery, and drive traffic with Instagram and Facebook ads in the first days of the launch.
How much can a Pakistani clothing brand sell on Shopify?
It varies widely. During this 12-day launch, the Mina Fatima store made Rs 723K in sales from 69 orders, up 656% on the previous period.
Does Mark X Media work with fashion brands?
Yes. We have worked with Pakistani fashion brands including Collection by Fatima and Shajar on Shopify stores, social media and paid ads.
Want results like this?
Planning a collection launch? We’ll help you turn traffic into orders. Book a free strategy call with Mark X Media.
Related services: Shopify Web Design · eCommerce Marketing · Meta Ads
