Mark X Media handles e-commerce SEO for PC-Ricondizionati.com, an Italian online store for refurbished laptops, desktops and workstations. The work covers technical fixes, Italian product and category content, and internal linking, all aimed at buyers searching for specific refurbished models.
The challenge
Product pages for refurbished computers change constantly as stock sells out, which creates thin pages, duplicates and broken links. On top of that, the store competes with large Italian marketplaces. Traffic was flat and low through late 2025.
What we did
- Technical SEO: crawl clean-up, handling of sold-out products, canonical tags and faster page loads
- Category pages written in natural Italian around searches like notebook ricondizionati, pc fisso ricondizionato and brand-plus-model terms
- Structured data for products, so prices and availability can show in Google
- Internal links from guides and categories to the best-selling models
- Monthly reporting from Google Search Console to spot new keyword opportunities
Results
| Metric | Result |
|---|---|
| Total clicks (16 months) | 18.6K |
| Total impressions | 757K |
| Average position | 12.3 |
| Average CTR | 2.5% |
| Growth phase | Clicks and impressions climbing steadily from March 2026 |
The Search Console graph shows the change clearly: a flat period at the end of 2025, then a sharp, steady rise from March 2026 that is still going. Average position improved and now holds steady around page one and the top of page two.
Why it worked
For e-commerce stores with changing stock, the technical foundation matters as much as content. Fixing how sold-out products and duplicates are handled let Google crawl the pages that sell, and the Italian category content gave those pages a reason to rank. SEO now works alongside the store’s Google Shopping Ads to cover both paid and organic results.
Frequently asked questions
How long does e-commerce SEO take to show results?
Usually three to six months. For this Italian store, clicks and impressions started rising steadily about three months after the technical and content work began.
Do you write SEO content in Italian?
Yes. Mark X Media writes and optimises content for Italian websites, based on Italian keyword research rather than direct translation.
What is a good average position in Google Search Console?
Anything under 10 means you are on page one on average. This store averages 12.3 across 757K impressions, which includes many long-tail product searches.
Want results like this?
We grow organic sales for e-commerce stores in Italy, the UAE, the USA and Pakistan. Book a free strategy call with Mark X Media.
Related services: E-commerce SEO · Technical SEO · On Page SEO
