This event business in Pakistan rents a farmhouse venue for weddings, mehndis, birthdays and corporate events. Mark X Media set up Meta Ads to bring in booking enquiries through WhatsApp, where Pakistani customers prefer to talk.
The challenge
Event bookings are high value but decided through conversation: customers want to ask about dates, capacity, catering and prices before they commit. Contact forms get low response rates in Pakistan, so the campaign needed to start real conversations quickly.
What we did
- Click-to-WhatsApp ads on Facebook and Instagram that open a chat with the venue in one tap
- Photo and video creative showing the venue set up for real events
- Targeting by location, life events such as engagements, and interests such as weddings and parties
- A ready-made welcome message and quick replies so the venue team could answer fast
- Budget moved to the ad sets that brought in the most conversations
Results
| Metric | Result |
|---|---|
| Messaging conversations (1 Aug – 3 Sep 2026) | 144 |
| Cost per conversation | Rs 187.69 |
| Campaign status | Active and still running |
144 direct conversations with people planning an event, at under Rs 190 each, is very cost-effective for a high-value service like venue hire. Even a few bookings pay for the whole campaign.
Key takeaways
For local services in Pakistan, WhatsApp is where sales happen. Ads that start a chat instead of sending people to a form remove friction and give the sales team warm leads to follow up. See our Facebook & Instagram Ads service.
Frequently asked questions
What are click-to-WhatsApp ads?
They are Facebook and Instagram ads with a button that opens a WhatsApp chat with your business, so customers can ask questions straight away.
How much does a WhatsApp lead cost on Meta Ads in Pakistan?
In this campaign for a farmhouse event venue, each WhatsApp conversation cost Rs 187.69. Costs depend on audience, city and creative.
Do Meta Ads work for event venues?
Yes. Visual ads showing real events, combined with WhatsApp enquiries, work well for wedding halls, farmhouses and event planners.
Want results like this?
Get more booking enquiries on WhatsApp. Book a free strategy call with Mark X Media.
Related services: Meta Ads · Facebook & Instagram Ads · Social Media Marketing
