Alongside Google Shopping, Mark X Media runs Meta Ads for PC-Ricondizionati.com to reach Italian businesses, teachers and students who aren’t actively searching yet. Each campaign targets a specific audience and offer, from the Carta Docente teacher voucher to B2B partner leads.
The challenge
Refurbished computers have two very different buyers: companies that buy in bulk and individuals who want a reliable laptop at a fair price. One generic campaign would waste budget on both. Each audience needed its own message, its own landing page and its own conversion goal.
Campaign structure
- Carta Docente traffic: sent Italian teachers to a landing page explaining how to buy refurbished laptops with their annual training voucher
- Partner Point leads: an instant lead form for resellers and business buyers interested in bulk stock
- CAM ICT 2026 B2B: promoted the brand around a trade event to IT managers and procurement teams
- Creative based on real stock photos and clear specifications, following the brand’s social media guidelines
Results
| Metric | Result |
|---|---|
| Landing page views (Carta Docente) | 1,921 at €0.03 each |
| Leads from forms (Partner Point) | 10 at €1.68 per lead |
| Link clicks (CAM ICT B2B) | 38 at €0.04 each |
| Daily budget per campaign | €5 |
With only €5 a day per campaign, the account brought in almost two thousand qualified visits and a steady flow of B2B leads. Costs this low show that the message and audience match.
Key takeaways
Small daily budgets work on Meta when each campaign has one job. Keeping traffic, lead generation and awareness in separate campaigns makes results easy to read and lets you scale the campaign that works. These campaigns also support the store’s Google Ads and SEO by building brand recognition before people search.
Frequently asked questions
How much does a lead cost on Facebook Ads in Italy?
In this B2B campaign for refurbished computers, leads from Meta instant forms cost €1.68 each. Costs vary by industry, audience and offer.
What is Carta Docente and can it be used in advertising?
Carta Docente is an annual voucher that Italian teachers can spend on training and devices. Stores that accept it can target teachers with ads explaining how to use the voucher on their products.
Is a €5 daily budget enough for Meta Ads?
For testing and for niche audiences, yes. This account ran campaigns at €5 a day and got landing-page views at €0.03 and leads at €1.68. Budgets can grow once a campaign proves itself.
Want results like this?
We plan Meta campaigns around one clear goal, so you can see what every euro brings in. Book a free strategy call with Mark X Media.
Related services: Meta Ads · Facebook & Instagram Ads · Performance Marketing
