This Italian online store sells refurbished electronics. Mark X Media was brought in at launch to set up SEO and measurement properly from day one, so the site could start getting found and the team could see what was working.
The challenge
A new domain starts with no history, no backlinks and no data. Without proper tracking, a new store has no idea which pages bring in visitors. The goal was to get pages indexed quickly, get the first organic traffic, and report it accurately in Google Analytics 4.
What we did
- Set up Google Analytics 4 and Search Console with clean event tracking
- Submitted an XML sitemap and fixed indexing problems so new pages appeared in Google quickly
- On-page SEO for category and product pages, with Italian titles, descriptions and headings
- Linked the new store to the client’s existing refurbished-PC brand for faster trust and discovery
- Weekly checks in GA4 to find the pages and queries bringing in the first visitors
Results
| Metric | Result |
|---|---|
| Active users (last 30 days) | 549, up 898.2% |
| Views | 2.3K, up 806.6% |
| Event count | 5.5K, up 835.1% |
Growth of almost 9x in 30 days is the kind of start a new store needs. It shows that pages are being indexed and found, and the GA4 data now shows which categories to build on next.
Key takeaways
The first month after a website launch sets the pace for everything after it. Setting up tracking, indexing and on-page SEO before going live means growth starts right away and you can measure it. Find out more about our technical SEO services.
Frequently asked questions
How quickly can a new website get organic traffic?
With good technical setup and on-page SEO, a new site can start getting organic visitors within weeks. This store grew active users by 898% in its first 30 days of tracking.
Why is Google Analytics 4 important for SEO?
GA4 shows which pages and channels bring visitors and sales. Without it, you can’t tell which SEO work is paying off or where to focus next.
Do you offer SEO for new website launches?
Yes. Mark X Media plans SEO before launch, covering site structure, tracking, indexing and on-page optimisation, so new websites start strong.
Want results like this?
Launching a new store? Get SEO and tracking right from day one. Book a free strategy call with Mark X Media.
Related services: SEO Optimization · Technical SEO · E-commerce SEO
